Facial recognition software simplifies resident and tenant access


The pandemic has been the catalyst for the improvement of many technologies. Commercial real estate, especially multifamily, has upped its game when it comes to access.

CCTV and biometrics, such as fingerprints, are common optionsdon’t forget the key cardsbut forward-thinking properties are now turning to facial recognition software so tenants can enter indoors as well as through vehicle gates.

Contactless facial recognition responds to growing consumer attention to health and safety. They get used to these efficiencies, like at airport security checkpoints run by companies like Clear.

Operators find these apps to be a less expensive approach that speeds up the access process, avoids issues such as lost key fobs or forgotten PINs, and keeps tenants happy.

A major hardware/software vendor goes so far as to call facial recognition an “AaaA” or “access as equipment,” something that apartment companies can show off as part of visits by potential residents.

Rental agents use facial recognition when entering apartments while visiting prospects to create a “wow” effect and demonstrate the technology.

Facial recognition access systems specifically designed for apartment buildings, such as Swiftlane, support guest access methods via an integrated video intercom. This allows the system to facilitate not only resident access, but also food deliveries or service providers such as dog walkers or cleaning staff.

Users can enable the Face Recognition Access feature, which requires residents to register their Face IDs with Swiftlane just as they would with Face ID on their phone. He then allows them to approach a door and watch the reading device mounted to unlock the door.

Fred Schwark, Co-op Administrator, Hell’s Kitchen Co-Opsaid many teenagers lived in his apartment and he still had to charge residents a $50 “new key” fee, and they weren’t happy about it.

He said that any system repairs required for facial recognition systems are much less expensive than with SaaS systems.

90% resident adoption rate

Resident adoption rates are around 90% in apartment communities that offer it. Options are in place for anyone who wants to use a more traditional method of entry, as secure systems are usually tied to each other.

Bridget Zinkiewicz, residential property manager at The Greene apartment community in Beavercreek, Ohio, said her residents have embraced the concept.

“They’re excited about facial recognition,” she said. “It’s a modern access tool that enhances the whole building and living experience.”

The assistant general manager there, Jessica Baer, ​​said the facial recognition software saves time for her on-site team by automating the move-in and move-out process via the system’s dashboard or the mobile app.

The Wellshire apartment community in Denver said its facial recognition system creates positive first impressions with potential residents.

Wellshire’s legacy entry system was considered outdated and unimpressive. Since access control impacts the day-to-day resident experience, the Wellshire team recently opted to upgrade to a more modern and sleek entry solution, particularly for visitor and guest management. deliveries.

Wellshire resident Dan Hartman said he appreciates that the facial recognition option “saves” him from all the times he might run out and forget his key – as he says he tends to do.

“Another time my phone broke and I forgot my key and I had to try to call a locksmith but they couldn’t come until the next day,” he said. “It will never happen if I just use facial recognition.”

No more lost or stolen key fobs

In the commercial space, Atlanta-based video marketing company Crisp has an adoption rate of around 70% among its employees who use it to enter its vehicle security gates and inside. of the building.

Employees have the option of using key fobs or key cards if they wish. Crisp production manager Mike McMullan said he relied primarily on facial recognition input.

“Since we installed facial recognition about a year ago, I only used my key fob six or seven times,” McMullan said. “Once he recognized the face, it triggers the same access function we used when we had key card access, by sending a relay that goes up to our control panel for our access control system. When installing it, we didn’t have to do much else to get it up and running.

These systems work with existing electronic door locks and building infrastructure through a Power-over-Ethernet (PoE) based installation.

“Using it through a vehicle door is the most efficient because I don’t have to reach for my keys to get in,” McMullan said. “I just open my window so she can see my face. We are expanding the size of our facility and wanted a future proof systemand attractive.

McMullan said Crisp wanted to move away from installing something like a small square box with a silver button that is pushed to call someone.

Installation costs for these systems are similar to key card systems and vary widely, depending on the number of doors, whether the property has an electric strike, existing wiring and which service provider is chosen. The price “per door” is generally lower than that of key-card systems, the operators said.

Security experts say key cards can be cloned with cheap technology and can be stolen. Keycards cannot verify who is carrying the card. Renters facial data is stored on Swiftlanes cloud servers with strict restrictions on access.

Facial recognition software uses a SOC 2 certified access control system and processes anti-spoofing through 2D and 3D facial data, and prevents attempts to enter with just a photo or video of a person . Recognition readers check a face’s 2D and 3D depth data among other factors. Deep learning algorithms check this data for authentic permissions.


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