New York Lottery has launched a new scratch-off ticket program with free trips on offer. Winners will have the opportunity to enjoy trips around the state as the top prize.
Wide Opportunities to Players
The NY Gov. Cuomo announced the launch of a brand new “I Love NY Cash & Travel” $2 scratch-off ticket Sunday, providing free trips to Cooperstown, Adirondacks, Niagara Falls, the Finger Lakes, and New York City. Even more trips, each worth $5,000, will be given away during drawing of non-winning tickets. Runners-up are promised to get $25 worth of “I Love NY” merchandise.
The launch of the new scratch-off ticket program, which Cuomo unveiled the “Adirondack Challenge”, is part of a campaign to boost statewide tourism and spur interest in the upstate recreation. The Gov. is convinced that Adirondacks are one of New York’s true jewels, and once people see the place for themselves, they’d keep coming back there.
Cuomo has announced to fund $2 million in “I Love NY” marketing campaign to upgrade campgrounds in the Catskills and Adirondacks.