As a business owner, you want your customers to be satisfied. Indeed, happy customers are also advocates for your business. One way to leverage existing customers to grow your business is to choose the best referral marketing tools.
What is referral marketing software?
For all their benefits, referral programs involve several moving parts. You need to track every referral, determine which customers generated the most leads for you, and analyze the value of each referral. This is where referral tracking software can make your job easier.
Some of the best affiliate programs for small businesses automatically track every customer referral, issue instant rewards, and provide data to help you fine-tune your referral program.
Why You Should Consider Referral Program Software For Your Business
The biggest benefit of using software for the entire recommendation process is to make it seamless and take less time.
Let’s take a closer look at all the benefits of using an automated referral program tool.
Manage multiple referral program campaigns: Segmenting customers for any marketing push is an effective way to generate optimal value. This is also true for word of mouth marketing. With a good software tool, you can create and manage multiple marketing campaigns to achieve the desired results.
Follow and engage along the way: Most software tools are equipped with third-party integrations such as CRM and email automation. This seamless integration can help you track the entire referral journey.
Detailed data analysis: No business wants to spend valuable time digging into data and analyzing it to draw conclusions. However, data is valuable and it is important to evaluate it to design an effective marketing program. Luckily, the software tools come with features to track the performance of the referral program.
Easy to set up and run: Another advantage of software is simplicity. The platform is designed to make it easy for you to create your campaigns and manage everything.
How to Choose the Best Referral Marketing Program Software
With word of mouth marketing gaining traction, a number of software tools have sprung up to help businesses get the most out of their referral marketing strategy. While it’s good to have choices, it can also be confusing.
Here are five things to look for in a referral marketing solution:
- Industry specific solutions: Each industry has its specific business needs. For example, an e-commerce business will approach referral marketing differently than a financial services provider. So it makes sense to make sure the software tool can meet your specific business needs and help you get reliable referrals.
- Segmentation of users: The best way to ensure the success of your referral marketing campaigns is to segment the audience. The software tool you choose should be able to allow you to do this.
- Customer service: As a small business owner, you don’t have the resources or the budget to do it all on your own. That’s why you should link up with a partner who can provide prompt customer service.
- Omnichannel support: Before purchasing the program, make sure it is supported on the marketing channels that are part of your promotion strategy.
- Scalability: Depending on the success of your efforts, you may wish to create additional campaigns. To be able to do this, it is important to check if the tool you are looking for has the capacity and scalability.
14 Best SEO Software Tools
Now that we have understood the importance of selecting the right SEO tool, let’s now look at some of the options.
1. Reference rock
Reference rock is popular with e-commerce businesses. Referral software is designed to improve qualified leads and comes with a host of features such as targeted email campaigns, customizable designs, and customer support.
Pricing: Referral Rock offers a free trial. Its plans start at $200 per month.
2. Reference Candy
If you still don’t know how referral marketing works, Reference Candy is a great platform to try out. It is easy to set up and comes with features that can help online stores increase their sales. Some features worth mentioning include third-party integrations with Magento, Shopify and more, engagement tracking, template pages and email support.
Pricing: Referral Candy comes with a 30-day free trial. Plans start at $49 per month.
Ambassador brings together multiple features to provide a one-stop-shop solution. You can use this referral software to run affiliate, influencer and partnership programs. Some of its key features include support for multiple languages, branded experience, multi-campaign capabilities, and easy integration.
Pricing: Ambassador is asking interested companies to schedule a demo for pricing.
4. Invitation box
invitation box is another easy-to-use referral software designed for businesses that want to get started quickly. They offer three referral programs. Some great features include analytics, social media integration, and third-party integrations.
Pricing: Invite Box offers a 2-week free trial. Plans start at $29 per month.
5. Reference factory
With over 1,000 referral program templates, Sponsorship Factory is designed to support all kinds of businesses. Templates make it easier for small businesses to design their own campaigns without the need for a developer. Other features include a flexible API, multiple integrations, and a host of communication tools.
Pricing: Referral Factory offers a 15-day free trial. Plans start at $75 per month.
Exalt best suited for larger companies. It comes with a number of useful features designed to make running an affiliate program easier. Some of these features include language localization, comprehensive targeting features, and detailed reporting. The best thing about Extole is that it offers specific packages for retail, financial services, and B2B businesses.
Pricing: Extole asks interested companies to request a quote.
If you are a growth marketer, you should consider Friendbuy. Designed to help marketers create campaigns, perform A/B testing, and track results, Friendbuy offers a solid SEO platform. Another key feature is its robust algorithms for flexible reward and fraud detection.
Pricing: A 30-day free trial is available. Plans start at $99 per month.
Reference is best known for its tracking features. Other features include automation, affiliate management, content management, and social sharing. It also has strong third-party integration with WooCommerce and Shopify.
Pricing: It comes with a 14 day free trial. Plans start at $89 per month.
9. Genius References
Genius Sponsorships focuses on personalization. Referral marketing software allows marketers to customize their programs in just minutes. Some key features include third-party integration with PayPal and MailChimp, tracking and support response within 24 hours.
Pricing: 30 day free trial. Plans start at $49 per month.
If you want to expand your referral marketing programs to run multiple campaigns simultaneously, you should consider Amplifinity. It is integrated with Salesforce, which automates the whole process. Another key feature is its data collection and analysis capabilities.
Pricing: It requires companies to schedule a demo for a quote.
11. Mention Me
More than 300 brands use mention me for the referral program today. One of the main factors of its success is the name sharing feature which allows users to capture conversations in real time. Other features include A/B testing, a comprehensive reporting dashboard, and email support.
Pricing: Mention Me asks companies to request a quote.
12.Post Affiliate Pro
Post Affiliate Pro provides a full suite of features all designed to run the entire referral program for you. It allows users to create one or more campaigns at the same time and track performance throughout the process. What is also great about this referral program software is that it offers exceptional customer service.
Pricing: A free trial is available. Plans start at $97 per month.
As the name suggests, SaaSquatch is specifically designed for SaaS businesses. It is a cloud-based referral program platform that comes with a number of useful features. Some of them include built-in analysis tools, comprehensive reports and easy implementation.
Pricing: A 30-day free trial is available. Plans start at $1,750 per month.
influential is another referral marketing software that comes with a range of engagement products. Other features include third-party integration and a custom feed.
Price: Plans start at $1,499 per month.
What is the best software for referral programs?
The best software for referral campaigns is Referral Candy. It has a free trial to get started and some of the best features for running successful referral marketing programs.
How do you start a referral program?
Starting your own referral program may sound like an exciting plan, but it takes preparation. Here are some steps you need to take to start your customer referral programs:
- Define your goals: It may seem simple, but defining your goals is an important step that should not be overlooked.
- List reference sources: The next step is to build a list of loyal customers who can be advocates for your business.
- Set a budget: How much should you spend on an affiliate program depends on the value of the referral.
- First opt for a trial version: If you are new to this, go for a trial version to explore the customer referral program. Depending on your experience, you can purchase a plan that suits your business.
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