Apple’s growth in the business over the past two decades has been an impressive turnaround considering how entrenched Microsoft was in desktop computing in the early 2000s. Enterprise IT managers loved they Windows XP, Windows 7, etc. ?
They loved the seamless management that a complete Windows Server, Microsoft Exchange, Microsoft Office, and Windows solution brought to their business lives.
Now businesses using Apple devices have access to a new generation of products that take this concept to a new level, making Apple device management and security a fully unified and automated experience that can’t be matched when managing Apple devices. using other devices.
At the forefront of this movement is Mosyl. Over the past five years, the company has grown from a new Apple MDM vendor to a market leader. Mosyle is responsible for several innovations that have become table stakes for other vendors in the Apple MDM space.
Today, Mosyle innovates again and introduces the concept of Apple Unified Platform.
Mosyle’s idea of Apple’s Unified Platform is clear. It makes perfect sense when you first hear it: integrating five mission-critical security and management apps into one Apple-only platform.
Yet, it completely changes the way B2B companies providing endpoint solutions position themselves.
Until now, companies have typically positioned themselves on one of the traditional “unified” categories, such as “Unified Endpoint Management” or “Unified Endpoint Security”. These categories are well known for their quadrants and industry recognition.
The angle for these traditional B2B market segments is application category specialization (e.g., mobile device management) and platform generalization (macOS, iOS, Android, Windows, Linux, and others). ).
Thus, a vendor in the traditional unified endpoint management market would provide MDM functionality for all platforms. A customer would then need multiple unified solutions to cover their device needs, such as security, identity, patch management and others.
The problem with that? Lack of specialization and increased complexity.
The growing differences between operating systems, proactively created by companies like Apple, Microsoft and Google to differentiate themselves from their competitors, make it nearly impossible for cross-platform providers to deliver a good experience, coverage and performance on each platform. Instead, they are forced to focus on commonalities between operating systems while platform vendors simultaneously eliminate those commonalities.
by Mosyle Apple Unified Platform is the exact opposite.
Mosyle’s specialization occurs on the operating system (in this case, Apple), and the offer is extended to different solution needs, including MDM, endpoint security, identity management, filtering of content and more. This new approach allows businesses to use a single solution for all of their Apple device needs while reducing the number of vendors they need to cover their entire fleet.
A business using only Apple devices can solve all of its needs with a single, integrated platform. And in the worst case, even if they are agnostic and let employees use any platform, they would end up with no more than three vendors – that is a game changer.
Mosyl currently offers this concept through a product called Mosyle Fuse which offers the following features:
- Enterprise-grade mobile device management;
- identity management;
- Automated patch management;
- Endpoint security, including device hardening and compliance, next-generation antivirus, and privilege management; and
- Online privacy and security with DNS-based encrypted content filtering.
In addition to allowing customers to use a single solution for all their Apple device needs (literally), this concept also brings several other benefits:
1. Complete set of features due to the specialization of the operating system. A company focusing on a single platform such as Mosyl for Apple devices can dramatically increase specialization on one operating system vendor, achieving a level of quality and efficiency unmatched for cross-platform vendors. For specialist Apple vendors, there are no platforms other than macOS, iOS, iPadOS and tvOS and that makes a huge difference when designing and developing new products and features. Without exception, they are more powerful and work much better.
2. Allows full automation. IT admins know how difficult it is to deploy multiple isolated solutions to endpoints and ensure they work as expected on all enterprise devices. These solutions are designed to be deployed and used independently of any other vendor solution. The side effect: they don’t work well with products from other vendors. If you’ve ever tried to deploy an endpoint security solution to a fleet of hundreds or thousands of Macs, you understand this problem. Several steps need to be done, from installing an app (which is not normally available on Apple’s app store), configuring a system extension, sending app configurations so that the application is connected to the company account without depending on the manual connection of the employee, etc.
And if several steps are not enough, they must be carried out in a precise order and at a distance. In the best case, 80% of the devices will work. And when a new update is available, you have to start all over again. Mosyle’s Apple Unified Platform concept simply eliminates all of that. An employee starts a brand new device for the first time, and everything happens automatically. The device is configured, apps installed, endpoint security and content filtering automatically applied, and no one has to do anything. It just works because Mosyl uses its own MDM to natively enforce content filtering, endpoint security and more.
3. Better performance thanks to native integration. All Endpoint software has one thing in common: it runs on the same device. However, most software is designed to ignore this fact, which has several implications. First, different endpoint software usually impacts each other. It is common for web filtering solutions to block online MDM or EDR traffic, or for the EDR to quarantine the MDM agent or web filtering solution by mistake.
When that happens, they all stop working, and the IT team has to do a lot of manual work to fix the devices (until it happens again). Second, they don’t leverage information from other solutions. MDM knows what should be running on each device because it has deployed and configured the device. The web filtering solution has full visibility into web traffic, but has no insight into the connection coming from malware. And EDR cannot leverage information from MDM and web filtering to perform better and faster detections. Having them all designed to work together and leverage each other unlocks incredible possibilities. When this happens, a solution not only avoids impacting the other, but helps them. It’s breathtaking.
4. Best cost. Mosyl also shows that a unified Apple platform can be extremely affordable and cost less than any of the five independent solutions it currently replaces.
The potential of Apple’s new unified platform is incredible, and based on insights shared by Mosyle, customers are adopting it quickly. Since Mosyle introduced this concept with Mosyle Fuse just over a year ago, over 70% of all new customers have switched to Mosyle Rocket rather than its MDM-only product.
With these kinds of results, it’s clear that there’s no going back to a strategy of isolated, independent cross-platform solutions struggling to work together.
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